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“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~


“Search Engine Optimisation To Improve Website R.O.I.”

Practical steps for generating targeted search traffic to your website.

A Whitepaper by Paul Miles – Dec 2003
Executive Producer, PiXEL iNK MEDiA Pty Ltd, Melbourne, Australia


Which are most important?

Google is considered the number one search engine, with a 56.1% global usage share, according to leading web analytics provider OneStat.com in Nov 2003. This source lists the largest search engines on the web as:

1. Google 56.1%
2. Yahoo 21.5%
3. MSN Search 9.4%
4. AOL Search 3.7%
5. Terra Lycos 2.3%
6. Altavista 1.9%
7. AskJeeves 1.6%.

This means 96% of all searches are performed by just these leading seven search engines. Obviously, these should be receiving focussed effort in your Search Engine Optimisation tasks.

 

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