“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~

Keywords & key-phrases

A keyword is the text entered by a user into a particular search engine or directory in order to find desired, relevant information. A key-phrase is a combination of words, such as ‘marketing strategy book’.

With so many people using search engines, the identification and selection of the right keywords and key-phrases is one of the most important and critical steps in implementing effective Search Engine Optimisation. It can have the biggest impact on listings and rankings for yielding maximum results and the best return on investment for the site.

It is therefore no surprise that SEO professionals and search engine marketing firms spend a considerable amount of time determining which keywords are most relevant to a company’s target market.

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Which are most important? Previous Step | Next Step Selection of keywords

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