“It's
easy to make a buck. It's a lot tougher to make a difference.”
~ Tom Brokaw ~
“Search
Engine Optimisation To Improve Website R.O.I.”
Practical
steps for generating targeted search traffic to your website.
A
Whitepaper by Paul Miles – Dec 2003
Executive Producer, PiXEL iNK MEDiA Pty Ltd, Melbourne, Australia
On-site
SEO
On-site Search Engine Optimisation
is about developing and improving elements of your website that
you have control over. This includes file names, Meta-tags, content
on your pages, internal linking, etc. It is important to maximise
these ‘organic’ factors to make your website as ‘search
engine friendly’ as possible, before submitting and embarking
upon off-site techniques.
Copyright
© 2004
PiXEL iNK MEDiA Pty. Ltd. ABN 94 105 177 099. All rights reserved.
