“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~

Naming - domains, HTML files & images

A Many search engines now give extra relevance to sites where keywords being searched upon are contained in the address (or URL) of the website. This highlights the importance of choosing your domain name carefully. It is also best to have your own domain name, as some search engines today can penalise your ranking if it’s on a large, free host provider (like www.mybigISP.com/clients/myaccount).

It may be wise for you to secure a domain name containing your keywords. For example, a website at the domain www.buy-macromedia-dreamweaver.com is more likely to receive a higher ranking than www.mysoftwareshop.com should the key-phrase ‘buy Macromedia Dreamweaver’ be searched upon. Note that each word in the domain name should be separated with dashes (hyphens). This is also the case with the names of your individual files within your website, including HTML files and all image file names.

Images in websites can have keywords placed within their <IMG ALT> HTML attribute that defines the ‘alternative text’ that displays when a user doesn’t want images to show in their web browser. This text also displays when the mouse is placed over an image. Some search engines will index this ALT text, so most high-ranking sites include their key-phrases in their ALT tags.

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