“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~

Links

Most search engines do not follow fancy, moving, dynamic site menus, as these often inadvertently block search engines from crawling pages deep within your website. The most search engine friendly form of linking is text links. Whilst it can be extremely challenging to include them in professional website designs, they are almost always a component of the high-ranking websites.

Navigation
If you use an advanced menu system, you can allow search engines to crawl the rest of the pages within your site by adding some HTML hyperlinks to the home page that lead to the pages inside. Search engines will find them and follow them. These are often placed towards the bottom of the page to further assist users once they have read the page’s content.

Site map
Consider making a site map page with text links to every page within your website. Some people like to submit this page to the search engines to enable a ‘deep crawl’ of their site; so all pages can be quickly and easily indexed when crawled by the spiders.

Internal – keywords
It’s wise to have a lot of text hyperlinks that link to other pages within your site. For even better results, try to use your keywords and key-phrases for these actual links. If you link to different pages from within your site, you will also increase the odds that search engines will follow links and find all of your website.

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