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“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~


“Search Engine Optimisation To Improve Website R.O.I.”

Practical steps for generating targeted search traffic to your website.

A Whitepaper by Paul Miles – Dec 2003
Executive Producer, PiXEL iNK MEDiA Pty Ltd, Melbourne, Australia


Submission

Most crawler search engines will eventually index your website pages, but sometimes they can miss. It is recommended to submit the top two pages that best summarise your website, as soon as possible. This is always your home page (also known as the index page of your domain) and often your site map page, to allow a deep crawl of pages on your website.

There are a multitude of submission services available. We discussed earlier that around 95% of searches are conducted using the top seven search engines, so don’t be fooled into thinking a submission to over 500 search engines for example, will provide any value. It seems the main objective of a lot of small search engines is to actually collect email addresses and other data for spam advertising purposes.

In days gone by, rankings could also be improved by frequently re-submitting to the search engines; this is no longer the case. There are now penalties for over-submitting and effectively spamming the search engines, so it’s best not to risk it.

 

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