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“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~


“Search Engine Optimisation To Improve Website R.O.I.”

Practical steps for generating targeted search traffic to your website.

A Whitepaper by Paul Miles – Dec 2003
Executive Producer, PiXEL iNK MEDiA Pty Ltd, Melbourne, Australia


Read their guidelines

A manual submission to the leading engines will enable any submission errors to be viewed, whereas errors arising from mass software program submissions can go undetected. Read the guidelines of each search engine first to give you the best chance of conformance and the highest possible ranking.

Yahoo and DMOZ are the two most important directories, as they add a large amount of credibility to your website and help build your link popularity for higher rankings. To be included in these directories, your submission must be evaluated by an editor (a real person) and placed in the database. Be careful not to use marketing hype in your descriptions as editors can frown upon subjective terms like "cheapest", "#1", or "best". Read the descriptions of your competitors’ listings before submitting yours.

 

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