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“It's easy to make a buck. It's a lot tougher to make a difference.” ~ Tom Brokaw ~


“Search Engine Optimisation To Improve Website R.O.I.”

Practical steps for generating targeted search traffic to your website.

A Whitepaper by Paul Miles – Dec 2003
Executive Producer, PiXEL iNK MEDiA Pty Ltd, Melbourne, Australia


Monitor & measure

Once you have submitted, be patient. After about three weeks, search for your site by name in the search engines to ensure it was successfully listed. Monitor your listing and measure your ranking performance with some simple tools, at a comfortable frequency for you. Odd things can happen from time to time, so keep an eye on your listing to ensure it doesn’t disappear, or contain a bad link, for example. Resubmit your site if you spot any trouble. If, after another four weeks, your site is still not listed, re-submission is advised.

It is also best to resubmit any time you make significant changes to your website. The search engines should revisit on a regular basis, but remember the advanced ones begin crawling the highest ranking and frequently changing sites first. So resubmit to prompt them to crawl and index your content again.

 

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